When Byron joined Radarworks, he not only came with a trunk-load of TELLYs, ADDYs, IBAs, EFFIEs, and CLIOs, he also brought 18 years of creative leadership and proven business acumen to his management of the Seattle office. In his previous role, he helped win and serve clients such as Microsoft, Scientific American, Minolta, Johns Hopkins, Marriott and McCormick spice. In 1998, Byron was recruited by Black & Decker to position and rollout the DeWalt brand of power tools. The campaign he created contributed to DeWalt's meteoric rise in market share from zero to 38% in less than three years. This success story is now a required case history for Harvard Business School students and has been chronicled in Fortune, Forbes, and the Wall Street Journal as the campaign that doubled the value of Black & Decker stock.